Tag Archive: automotive

Automotive Advertising Adversaries Announced

A car is only as good as it sells. That is why car manufacturers take efforts in the way they advertise their cars.

One marketing strategy is to showcase one’s car in a motor show. Some of the more famous motor shows in the world are the Detroit International Auto Show, the Tokyo Motor Show, and the currently ongoing Geneva International Auto Show. These events offer a place for car makers to strut their stuff to the media, to automotive experts, prospective buyers and the general public.

While events such as the aforementioned motor shows offer a place for auto makers to show off their goods, a limited number of people can really afford to come and see the show.

Another way to sell cars is through ad campaigns using the media and the Internet. Scion, the youth brand of Toyota, is the foremost car maker to use Web ad campaigns in the hopes of attracting the younger generation who are more commonly linked to the Web.

Car makers also launched ad campaigns on newspapers and the television. Different approaches have been used by the players in the auto industry to sell their vehicles. Volvo, for example, launched a Freewill ad campaign to promote their C30 and their ad centers on the love it/hate it story line.

Another approach being used on ad campaigns is the Challenge strategy. Ford is currently using this approach to promote the Ford Fusion.

In connection with the way ad campaigns are shaping the auto industry, IAG Research, the ad effectiveness TV ratings company, has announced that they will be giving advertising awards to car makers in connection with the forthcoming New York International Auto Show on April 4. The finalists for the advertising awards have already been announced recently. There are five categories in all and the awards are based on viewer response collected by IAG from more than 20 networks.

The finalists for the Most Effective Overall Ad for non-luxury vehicles are the Ford Escape Hybrid, the Volkswagen Jetta and the Volkswagen Passat. The Ford Escape Hybrid ad features Kermit the Frog who talks about being ?green?. The Jetta ad, meanwhile, features an African-American male asking a white Jetta owner to teach him how to dance. And the VW Passat’s ad features women in the sedan being hit by another car.

On the other hand, the finalists for the Most Effective Overall Ad for luxury vehicles are the Lincoln Navigator, the Lexus LS 460, and the Hummer H3. The Navigator ad features Miami Heat superstar guard Dwayne Wade helping to build an inner city court. For the Lexus LS 460, the company opted to highlight the no-hands parallel parking ability of the luxury car. The Hummer H3 meanwhile was turned into a submarine by a man in its ad campaign.

Another category in the advertisement award is the Most Liked Ad both for luxury and non-luxury vehicles. The finalists which have captured the attention of audiences just like a Nissan brake shoe attracts the attention of auto enthusiasts are the Honda Pilot, the Jeep Wrangler and GM’s ad for their warranty. The Pilot’s ad features a troll stopping a family in the said SUV. Meanwhile, a lizard stares down at the Wrangler in the ad for the SUV. Cars flying above the street are featured on GM’s ad for their warranty.

The IAG will also give out an award for the Most Effective TV Launch Campaign for an Established Nameplate. The category’s finalists are the Nissan Sentra, the Lexus LS, and the Volkswagen Passat Wagon. The last category is for the Most Effective TV Launch Campaign for a New Nameplate. The finalists of the latter are the Dodge Nitro, the Nissan Versa, and the Toyota Yaris.

Getting Your Car Serviced From A1 Automotive Shop

Every vehicle owner needs to indulge in auto repair atleast once a year. Choosing a auto service station is the best solution to service your own vehicle methodically or first gather the valuable information on Mot testing. Even if your car is running smoothly, the mileage matters and this is where servicing plays its role. You can get your auto repaired at any place you want- garage, automotive shops, dealerships, special shops or auto stores. There are so many different options around you for essential vehicle servicing. So, how do you pick the best one for your vehicle? To pick the best garage/automotive store for your car, you need to do a little bit of research in order to make the right choice. If you are looking for an automotive shop for car repairs in Welwyn, make sure you will get the best service at a reputed automotive shop and will also get the services at a cheap and affordable price.

A look at the range of services offered

There are many garages providing vhicle servicing, car repair and MOT testing in Welwyn ranging from small independent garages to big automotive stores. While it’s not everyone who can provide you with the best services, but there are many who enjoy a good reputation in the auto repair industry for their honest and reliable service. Have a look at some of the services offered by auto repair shops:-

Choose a modern servicing shop

A proper servicing means proper inspection of the vehicle for damaged components and parts replacement periodically. Some vital parts that need inspections are brake fluid levels, tire pressures, oil filters, air filters, battery fluid levels, wheel balancing and alignment. All modern vehicles have onboard electronics that possesses auto diagnostic functionality. Take your vehicle to a modern and well equipped auto servicing garage. Select a garage that employs highly trained and certified professionals who have total knowledge about automobile servicing. A thorough servicing of your vehicle needs few hours, and if you are ready to invest that time and money, you can save lot in the long run. Once you get your vehicle serviced from a shop, you must also take proper care of the vehicle.

Our vehicle needs the tender and loving care to render optimum performance!

Automotive Masking Tips – How To Tape a Car?

When it comes to repaint tasks and also concealing you have a couple of options as well as it all depends on your end objective. In this business there are several various kind of people to please … some desire the MACCO task, some desire a far better work and also others what the best they can obtain. Your 2nd alternative is: If you’re doing a total repair, or simply desire to do an excellent work … you can go all out and also totally strip the car so you have little or no masking to deal with.

When it comes to repaint work and also concealing you have a couple of selections and also it all depends on your end objective. In this business there are lots of various kind of men to please … some desire the MACCO work, some desire a much better task and also others what the best they can obtain. Your 2nd alternative is: If you’re doing a full remediation, or simply desire to do a great task … you can go all out as well as totally strip the car so you have little or no masking to deal with.

Automotive Garage Lifts

Automotive lifts help mechanics as well as enthusiast to execute car repairs or remediations without any kind of problem. Automotive lifts are typically seen at car dealers, or expert repair stores. Some proprietors have several cars, and also are additionally pleased proprietors of numerous garage lifts whether in the type of a 4-post or 2-post car lift.

Automotive lifts help mechanics and also enthusiast to execute car repairs or remediations without any kind of trouble. Automotive lifts are typically seen at car dealers, or specialist repair stores. Some proprietors possess numerous cars, and also are likewise honored proprietors of several garage lifts whether in the kind of a 4-post or 2-post car lift.

3 Key Components of Automotive Wiring Systems

A quick look under the hood or behind the dash can quickly overwhelm anyone not familiar with a cars wiring system. The wiring system in vehicles has continually become more complex and understanding is essential to diagnosing problems and repairing cars. While the details vary from one manufacturer to the next, there are three key components of a cars wiring system everyone should understand.

The first component is the wiring itself. The purpose of the wiring is to distribute power from the battery to devices located throughout the vehicle. As a result, there are a variety of different types of wires ranging from those which carry almost no current to those that provide the power required by electric motors. Every wire has four properties which affect how much current it can carry. They are the length, composition, gauge, and bundling.

Every type of wire has a specific amount of resistance per foot, which means the longer the wire, the more power it can carry. A majority of wires are composed of fine copper strands. The finer the strands, the more current it can carry. The gauge or size also determines how much resistance there is. Bundling allows wires to dissipate heat in order to carry more current without the threat of melting.

The second component is the fuses. They protect the wiring and often connect it to different types of car connectors. Most cars have fuse panels which houses the fuses for all of the major devices such as cooling fans and the engine control unit. Most fuses have two blade connectors made of a metal with a lower melting point than the wiring.

The car connectors should be considered the most critical element in today’s vehicles. Without functioning car connectors, it is nearly impossible to service a vehicle. A car connector is a component of the car which wires pass through. It can be removed in order to make repairs to wires. A single car connector often houses more than 100 wires.

Some of the most commonly used car connectors include hsg connectors, fuse connectors, and plug connectors although there are a variety of other car connectors as well. Connectors must be waterproof and corrosion proof in order to provide good electrical contact throughout the life of the vehicle.

Cars now have thousands of circuits which rely on all three components in order to operate efficiently and reliably. While every component has a variety of individual characteristics based upon its specific purpose, they can all be classified as wiring, fuses, or car connectors.

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